A new wave of innovation is fueling a radical change in fashion. Wearable technology, data, automation, and lab-grown materials will have a major impact on what people will be wearing in the future. We are just seeing a pace of change which is frightening, but it’s also incredibly exciting for the future of fashion.
Since the birth of sewing and weaving, technology has always led developments in fashion. The Industrial Revolution mechanized manufacturing, enabling mass production. In the 1960s, synthetic materials like polyester took off, creating new possibilities for fashion.
Now, the convergence of new technologies is opening up previously unimaginable possibilities. Self-styled fashion scientist Dr. Amanda Parkes is in the vanguard of the industry’s latest reinvention. She heads up innovation at FT Labs, a venture capital firm that invests primarily in disruptive fashion tech startups.
The future of fashion is a mixture of combining new material technologies with all-new forms of business models. Among these startups, the race is on to find the next generation of renewable materials that can be grown in a lab.
So one example of this is Bolt Threads, which creates lab-grown spider silk. Traditional silk is produced from insect larvae that form cocoons, most commonly silkworms. But rather than relying on these insects, Bolt Threads is creating silk in test tubes.
So they’ve taken the DNA out of a spider, just the part of the DNA that creates silk, and transformed that into a microorganism, into a yeast. And you can think of it like brewing beer. So as they feed the yeast, as it brews, it creates silk protein.
Bio-fabricated materials remove the need for animals and insects, and they are a more sustainable and efficient way of producing raw materials. You’re able to speed up this process, put it into a controlled environment in a laboratory, and have a lot more control over what you’re growing and how.
Other companies are creating leather alternatives. Rather than using animals, scientists are creating bio-fabricated materials from pineapple leaves and even mushrooms. Another example is a mycelium-based leather.
So the root structure of strains of mushrooms can be grown synthetically in a lab, but they’re all-natural fibers. When you think about the convergence of what technology can do with this in terms of the future development of materiality, and so we really have the opportunity to make huge global change by changing the means of production of materials.
The convergence of fashion and technology also provides opportunities to transform not just clothes but the people wearing them. Myant is a company that’s pioneering the creation of clothing that can monitor your every move.
We call it textile computing. Some other people call it smart fabric. Essentially, it’s an interactive fabric that could sense data from you. So-called smart fabrics are being touted as the next frontier of wearable technology.
Yarns are paired with electronic sensors so that essential data can be captured from the human body. This is a men’s boxer. You can see the sensors embedded on the band and on the body. Within seconds, it will start transmitting your ECG, temperature, your movement, your respiration.
To create clothing that can monitor the wearer’s health and fitness, Myant has brought together teams of people that have not traditionally worked under the same roof. We have the advanced research engineers and scientists at nano scale technology, electrical engineers, mechatronic engineers, software AI.
We wanted them to interface and to interact with fashion designers, with pattern makers. Smart fabrics could radically change consumers’ relationships with the clothes they wear. But as technology increases the pace of change, how can the industry keep track of what consumers really want? Francesca Muston is the head of retail at WGSN, the world’s leading fashion forecasting agency.
We are just seeing a pace of change which is frightening, but it’s also incredibly exciting for the future of fashion. The staff here use big data to analyze political, social, and environmental trends in order to predict the hot new looks of tomorrow.
If we think back over the last five years at how the fashion industry has changed, think about the way that we shop compared to the way that we used to shop. Technology is driving an explosion in consumer choice, as well as the bewildering array of clothing design and creation.
To keep up, the industry is also turning to technology. We are for sure in the midst of a digital revolution; AI, the idea of machine learning and big data. How do we start to sort of synthesize all of these new technologies and start to make sense of it, both in terms of industry but also in terms of the consumer? Machine-learning technologies are now central to fashion forecasting, quickly spotting patterns among the ever-growing volume of data.
From bio-technology to demographic shifts, predicting trends is no longer an art; it’s becoming a science.
YOUR CLOTHING AND APPAREL SAY ALOT ABOUT YOU
SOME CLOTHES AREN’T JUST CLOTHES. THEY INTERACT WITH THE PERSON WEARING THEM! YOU MIGHT EVEN WONDER–WHO’S WEARING WHO? FIRST, NADI X YOGA PANTS FROM WEARABLE X i am wearing a pair of vibrating yoga pants which might sound funny, but i assure you we are strictly in a yoga partnership NADI X ARE THE FIRST EVER SMART YOGA PANTS now these are truly interactive because along the leg there are vibrating points to show you whether you’re doing the position just right THE PANTS WORK WITH THE “WEARABLE X” APP THAT TEACHES POSES ONE STEP AT A TIME LET’S MONTAGE A FEW SHOTS OF KRISTINA DOING VARIOUS YOGA POSES WITH NAT POPS FROM THE INSTRUCTIONAL VIDEO.
FUN MUSIC elongate your arms and lift them to shoulder height each time she talks about my ankles, myankle starts to vibrate. whenever she talks about engaging my thigh, my thigh begins to vibrate! (kristina falling out of pose) alright i think i’m gonna have to wear these pants a lot longer to get warrior three.
i know i’m going! NEXT, SHIRTS THAT GLOW WHEN YOU SAY SO–ILLUMINATED APPAREL create fun interactive, glow in the dark clothing for all ages ALL IT TAKES IS A LITTLE LIGHT! draw on our tshirts with any type of light source and our unique ink will activate lighting up your shirt instantly IT’LL LAST 5 MINUTES AND FADE AWAY ON ITS OWN every tshirt comes with a UV key ring, however you can also draw with your mobile phone AND THERE’S NO LIMIT TO ITS LUMINESCENCE— 8 leaving you with a clean canvas to create a whole new masterpiece FINALLY, IS IT A SHIRT OR A GAME? IT’S TOMMY HILFIGER’S XPLORE COLLECTION now this might look like an ordinary t-shirt but this is actually very much an interactive game THERE’S A SMART CHIP SEWN IN THAT PAIRS TO THE “XPLORE” APP all i hvae to do is find a bunch of these hearts and i start getting points and earing some free swag FIND HEARTS WHEREVER THE APP PUTS ‘EM AND RACK UP THOSE POINTS! woah look at all those hearts!! THEN TURN POINTS INTO REWARDS i win! i can see how this can be addictive.
gonna go find more! WEARING OUR HEARTS AND OUR SMART TECH ON OUR SLEEVES—ON THE STYLELIST
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